History Of The Aurora Monster Models
In the 1960's Aurora Plastic Monster Models were a hit. Read how the Nabisco Cookie company put an end to all that.
In 1960, a 15 year-old-boy came up with an idea that took the Aurora Plastics company to heights they never could have imagined. The model company sponsored a contest asking for suggestions for a new line of kits. Out of 3,000 entries, one, from a young boy caught the eye of the company. He suggested a line of monster models and the rest, as they say is history.
Throughout the 1960's Aurora turned out a line of classic monster models the likes of which have never been repeated. They used the backing of Universal Studios, the distribution channels of Famous Monsters magazine and they coupled it with an attention to detail and an eye for art. Frankenstein, Dracula, the Wolfman; for ten years, Aurora couldn't lose. They added the Mummy, the Creature and The Phantom of the Opera. Then they added glow-in-the-dark parts and they couldn't turn them out of the molds fast enough. But, like the monsters they made, Aurora was on a collision course with an angry mob of villagers.
In 1971, Nabisco bought Aurora. They had no idea what they had gotten themselves into. The ‘family oriented’ cookie company soon found itself at the mercy of protesters, striking out against the violent monster images that made Aurora popular. Not wanting to risk the wrath of the cookie buying public, Nabisco changed the companies line to ‘cute’ models and sales began to decrease. Without its monsters, Aurora faded faster than the Invisible Man and by 1977, they ceased production.
Today, model collectors line up to get a glimpse of an original Aurora Frankenstein and while they wait they tell their children a chilling tale. Aurora wasn't killed by sunlight, a Hawthorn stake or a silver bullet. Aurora was killed by the vilest of all creatures, the cookie monster. What a world. What a world.